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1. Economic efficiency of the business (revenues, profit growth rates, profitability and other economic indicators) over the past 2 years*
2. The originality of the business idea, its uniqueness and novelty*
3. Availability of the Halal standard and its implementation in business*
4. Territorial coverage of the business – the number of branches (representative offices), their location in the Russian Federation and in other countries*
5. Availability of social programs for staff, training and professional development of employees*
6. Popularity, recognition – frequency of mentions in the media (attach links to sources)*
7. Socially significant initiatives aimed at helping people and improving the quality of life*
8. Leader, supervisor - demonstration of excellent leadership qualities in working with colleagues and subordinates*
9. Personal brand style - how the nominee's visual image and positioning correspond to her field of activity, how the nominee creates and develops this image (up to 2000 characters)*
10. Essay up to 2000 characters "How do you organize your personal time?"*
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